The 4 Essential Elements of Marketing

The 4 Essential Elements of Marketing

Marketing has seen a revolution over the years. With the recent evolution of the internet market and social media, marketing has now expanded to include the techniques of digital marketing. In fact, brands can now also engage with their consumers directly and not merely connecting with them on a mass scale.The communication, connect and engagement happens through different media and platforms. It’s now easy for us to get in touch with brands to show appreciation, make a request or escalate an issue.

But one thing that hasn’t changed is the set of basics. The elements that provide you direction on how to market, rather than what to market. And here they are:

Product
This is where you figure out what exactly you’re selling. It could be a product or service. You need to decide what features and attributes will be essential to marketing.

Distribution
Here, you need to decide where you’re selling this product or service. This decison is primarily based on who needs this the most. It has got to be a calculated move.

Pricing
Based on the above two factors (and assessing the competition), you come up with the most suitable pricing for the market.

Positioning
How are you going to place your product or service in the market? That’s what positioning decides. You also need to work hand-in-hand with the branding team here.

Got anything more to add? Let us know in the comments’ section below.

What Good Marketing is All About

What Good Marketing is All About

Can you instantly recall a brand and tagline or jingle you saw or heard? That, my friends, is what good marketing is all about.

Think Surf Excel’s “Daag Acche Hai” or Maggi’s “Taste Bhi Health Bhi”. Whether or not a brand’s advertising efforts suits your taste, if you are able to remember it very easily, it is an example of effective marketing.

The main role of marketing is to advertise the worth of the product. Marketing is essentially the means by which an organization communicates with its consumers and connects with them to get their product or service.

Here’s what good marketing is all about:

Relevance
A marketing campaign is good only if it has reached out to the relevant people and put across a message that truly matters to their audience and to the current times. Outdated and inappropriate messages will only result in failure.

Creativity
In a world where attention spans are reaching an all-new low, marketing campaigns need to be a cut above the rest and quite eye-catching to stand out. Standard forms of communication and visuals won’t work as well as they used to before.

Sensitivity
Yes, it’s not only doctors and psychologists that need empathy. Marketers need to sense the pulse of all people, let alone their users. This keeps them from making distasteful and irrelevant campaigns.

It is important to remember that marketing is the art of communicating the value of a product to the consumer and selling the product is just the end result of marketing.

This means that marketing professionals are responsible for increasing the value of the product or service that an organisation provides. This also implies that marketing professionals perform a function that will ensure the overall growth of the entire organization.

So that’s what it is. Stay tuned for more details about marketing.

The Oldest, the Largest and the Tallest Hotels in the World

The Oldest, the Largest and the Tallest Hotels in the World

Whether or not you’re interested in the world of hotel management, these facts are sure to blow your mind!

The oldest hotel in the world
The Guinness Book of World Records has reported that the oldest hotel that is still operating today is Hoshi Ryokan in Komatsu, Japan. Apparently, it opened in the year 718!

The 3 largest hotels in the world
The hotel with the most number of rooms in the world is the Venetian Palazzo Complex in Las Vegas, USA, with a whopping 7,117 rooms. Others on the list are the MGM Grand Hotel, also in Las Vegas, with 6,852 rooms and the First World Hotel in Genting Highlands, Malaysia, with 6,118 rooms.

The tallest hotel in the world
You can go high on this fact! The “tallest hotel in the world” title currently belongs to Abraj Al Bait Towers in Mecca, Saudi Arabia. It is 601 metres (1,972 feet) tall and has 95 floors. Isn’t that crazily gigantic?

Got more interesting facts? We’d love to know! Leave a comment below.

The Pros and Cons of a Career in Hotel Management

The Pros and Cons of a Career in Hotel Management

Let’s kick off with the cons, so they don’t get you down. Because Hotel Management is indeed a lot of fun!

THE CONS

#1 – Low salaries in the first few years
When you begin your career in the hotel management industry, you will have to do jobs that you aren’t too interested in  – and you won’t be paid so well too.

#2 – High stress levels
Physical labour, constant pressure to do your best and handling customer problems are not easy tasks. The stress is going to be quite high.

#3 – Difficult to maintain work-life balance
The long working hours and weird shift timings could get to you. Also, considering holiday season is the busiest time for hotels, you may not get to spend much time with family and friends.

THE PROS

#1 – Say goodbye to monotony
In this industry, every day is different. You’ll have different things to do, a variety of challenges to face and a new highlight each day.

#2 – You get to meet so many people
And maybe travel too! If you’re the hospitable and outgoing type, you will love this job entirely. Plus, working with luxury hotels and resorts can get you to see new places.

#3 – Great benefits at high posts
Once you climb up the ladder, it’s all very worthwhile. You will receive not only top-of-the-rung salaries but also bonuses like a suite in the hotel, complimentary food and the like.

So if you’re passionate, have no fear and join. Let us know if you have more questions by leaving a comment below.

4 Awesome Facts About the Hotel Management Industry

4 Awesome Facts About the Hotel Management Industry

There are some amazing things that have happened in the hotel industry – and it is always quite taken for granted. But here are 4 facts that give you the truth in stunning numbers

#1 – Jobs in 2010
In the year 2010 alone, around 63,000 jobs were created in the hotel industry in India between January and June.

#2 – Number of tourists
The estimated number of foreign tourists who visit India in 2011 was 5 million 5 years ago and this number is expected to increase to a whopping 18 million by the end of this year.

#3 – Accomodation for tourists
India had 62,000 rooms to cater to overseas in 2012 and this number crossed 1.5 lakh rooms in the year 2014. In just a span of two years!

#4 – Skill scarcity
The shortage of well-trained staff in the hotel management industry is around 30-40%.

So isn’t it a thriving place to be?

What’s Hotel Management Like?

What’s Hotel Management Like?

Hotel Management courses are more practical-oriented than based on mere theory.

But while it’s all very exciting, just like in most other industries, there is a considerable number of challenges in hotel management. Low starting salaries, ridiculously long working hours, almost constant crisis management and close-to-negligible vacation time are some that have been most talked about.

So now you must be wondering why people even opt for this career. Well, that’s the power of pure passion.

In fact, if you later discover that a career in Hotel Management is not meant for you, you have good news. Training in hotel management makes you a much sought-after professional in other industries too. Hotel management graduates are considered well equipped for jobs that involve customer interaction and people management and are thus highly in demand for administrative jobs, public relations firms, human resources, advertising and marketing.

Got more questions? Let us know by leaving a comment below.

A Holistic View of Hotel Management

A Holistic View of Hotel Management

First thing that comes to your mind when someone says hotels? Spacious places, gorgeous lobbies, smartly dressed staff, fancy rooms, great locations and sumptuous food.

But hotels aren’t just about luxury.

Today, there are various kinds of hotels classified based on budget, location, design and the like. For example, budget hotels (where staying and dining are low cost), heritage properties (built around a famous location or destination – The Oberoi Udaivilas in Udaipur is a classic example) and boutique hotels (very modern, chic and contemporary hotels).

These categories are more prominent in the current times because more hotels are coming up while being focused on a specific customer category, especially in India. This means more jobs and opportunities in this segment.

From the general manager, who is responsible for running a particular hotel property (“property” is a hotelier’s lingo for referring to a particular hotel location) to the chef, who is responsible for your fancy food – the entire hotel functions as one unit to serve its customers!

So the same principle is applied when teaching and training aspiring students to become great hoteliers.

There are standard hotel management options at an under-graduate level, following which you could specialise in particular areas of interest. While speaking to professionals, we found that most students decide what area within the hotel they are interested only after they finish the basic hotel management course.

Getting into a good college isn’t all that difficult. The courses and entrance preparations (where appropriate) are seemingly less strenuous than many other competitive courses like engineering or law.

Got more questions? Leave a comment below.

How to Nail the CLAT

How to Nail the CLAT

Preparing for the CLAT is very exhaustive. The competition has toughened up over the years since more and more students are opting for the exam. Here’s what we think you should do to crack the exam:

#1 – Start off with a good course
There is a variety of courses to help you get prepared – from 1.5 months to a year or two, you can pick a course based on how much time you’d like to spend preparing. We suggest you do an in-depth preparation so you can get into a good college. That way, choosing a long term preparation program is the best thing to do.

#2 – Know what you’re preparing for
The portions are divided into English, General Knowledge and Current Affairs, Legal Aptitude, Elementary Mathematics and Logical Reasoning. Be sure to prioritise and remember to be sure of your answers when you write because there is negative marking involved.

#3 – Develop the right habits
Maintain notes related to current affairs and brush up your knowledge in History, Geography, Economics and General Sciences. Get fine-tuned with legal concepts, critical thinking and analytical reasoning.

The open nature of the CLAT syllabus makes it all the more challenging, so good luck! And if you have anything to add, comment away.

4 Reasons Why You Shouldn’t Ridicule Teaching as a Profession

4 Reasons Why You Shouldn’t Ridicule Teaching as a Profession

Parent or student, you need to know that ridiculing teaching as a profession has several negative effects on everyone, including you. Here are 4 reasons why you’ll do good if you stop ridiculing the profession of teaching right now:

#1 – Being a teacher is a lot of hard work
They may look like they’ve got the most number of holidays, but in reality, teachers do not get weekends to themselves. Their weekdays are spent with their students and weekends to plan the week ahead. Isn’t that a full-time, almost thankless job?

#2 – Teachers face plenty of odds
From the insane deadlines to complete portions to easily distracted students with multiple learning styles to angry or confused parents passing snide remarks or asking silly questions, there’s just too much pressure on them with too little room to relax.

#3 – They are usually underpaid and overworked
This may not be true about teachers in international schools or professors at universities, but in an average school, the teacher puts in way more effort that what he/she is paid for. And it’s all for a noble cause.

#4 – A part of the credit for our success goes to our teachers
Where we are today might not be entirely because of our teachers – but they do play a great role, because they’re the ones who gave us our education!

So here’s a big shout out to them! Let’s value the profession of teaching.