Parents want you to pursue management studies in and after college? You want to too? Then you must read these books and see if you’re cut out for it.
#1 – ‘Influence: The Psychology of Persuasion’ by Robert Cialdini
Whether it’s sales, marketing or any other function of business, persuasion is key. Good management means ensuring proper communication with clients, customers, suppliers, and employees so that everyone works with you to achieve the results that you desire. In this book, Cialdini draws from his personal experiences to set the perfect example of how persuasion works – and the right techniques to use. Read it and see if you’ve got what it takes to compel people.
#2 – ‘Blue Ocean Strategy’ by By W. Chan Kim and Renee Mauborgne
You must’ve heard parents, relatives and other elders discussing the world of business – how you ought to be competitive, aggressive and profit-oriented in your very mindset. But prepare to change all of that. This book shows you a new approach to business strategy and sustainable growth – can you handle it?
#3 – ‘Good to Great: Why Some Companies Make the Leap… and Others Don’t’ by Jim Collins
What traits do you need to be a phenomenal businessperson and build a great company? What makes things go wrong or right at a startup? Will you be able to run a successful venture? Find out with this book by Jim Collins.
Got other books to recommend? Do leave a comment below.